72%
AOV Increase, with wallet pass
42%
Total Sales, from pass holders
The Challenge
Faced intense competition in the apparel market and struggled to maintain customer engagement and retention across multiple sales channels.
The Solution
Implemented a tiered loyalty program using Apple and Google Wallet passes featuring store credit rewards, expiration dates for urgency, a $20 welcome bonus, and segment-based cashback incentives.
The Result
Wallet pass loyalty program significantly boosted customer engagement, retention, and purchasing behavior across all channels.
“We saw a 72% increase in AOV amongst customers with a wallet pass. Kyro made it so easy for us to set up expiring store credit and cashback incentives.”
- Christopher Ramos, Creative Director, Xhibition