44%
2nd Purchase — increase
6x
Referrals — more than before
The Challenge
Needed to strengthen customer touchpoints, foster loyalty, build a direct engagement channel through push notifications, and create a more effective referral program.
The Solution
Kyro wallet passes enabled a post-purchase flow offering $10 credits to incentivize pass installation, plus QR code-based referrals embedded in passes for easy sharing.
The Result
Wallet passes became a powerful owned engagement channel capturing 30% of new customers daily, with the referral program generating significantly higher conversion rates.
“After implementing Kyro we saw 6x more referrals compared to our original program. A new way to send push notifications without requiring app downloads? YES PLEASE.”
— Brenda Godinez, Head of Marketing, Surely