114%
BF Revenue, boost
$349
AOV, average order
The Challenge
Needed to increase brand loyalty and drive sales during the competitive Black Friday season. As a luxury brand that rarely discounts, they sought an alternative to traditional promotions.
The Solution
Partnered with Kyro to distribute personalized store credit ($25–$200) via digital wallet passes, tiered by customer spending history, with push notifications creating urgency around redemption.
The Result
Successfully increased customer spending, boosted brand loyalty, generated valuable behavioral data, and established a direct communication channel.
“Having a communication channel native to retention lets you do things previously impossible.”
- Max Milstein, Director of Retention, Ghurka